Advanced Digital Marketing Training Institute in Bangalore

  SEO Basics
  Internet and Search Engine Basics
  Internet Marketing
  Importance of Internet Marketing
  Types of Internet Marketing Methods
  Importance of Search Engines
  How the search engine works
  Understanding the SERPs
  Using Search Operators
  Search Engine Algorithms
  Google Algorithm Updates
  Page Rank Technology
  Panda Update and its Importance
  Architecture of Website
  Website Designing Basics
  Domain, Hosting
  Difference between dynamic & static website
  Target Segmentation
  Search Engine Optimization
  What is SEO
  Need of SEO
  Search Engines
  Different types of keywords
  Search Engine Optimization Techniques
  Black Hat SEO
  White Hat SEO
  Grey Hat SEO
  On Page Optimization
  Site Analysis
  Analysis of Similar websites
  Keyword Research
  Different Types of Keywords
  Keyword Density
  Meta tags creation (Title, Meta Description, Meta Keywords)
  Optimize SEO Content
  H Tag Optimization (H1, H2, H3..H6)
  Image Optimization
  Create SEO friendly URLs
  Add Breadcrumb to Internal Pages
  Custom 404-page creation
  Creating HTML and XML Sitemaps
  Creating Robots.txt file
  Canonical Implementation (301, 302 redirection)
  Internal linking
  Improve Page Speed
  Quick indexing techniques
  Search Engine Submission
  Canonicalization
  Broken Link Check
  HTML Code Clean Up & Optimization
  W3C Validation
  Schema Mark-up (Micro Data)
  HTTP Response Codes
  Off Page Optimization
  Type of Backlinks
  Quality Link Building
  Directory Submission
  Social Bookmarking
  Article Submission
  Micro Blogging
  Blog Commenting
  Web 2.0 Submission
  Document Submission
  Video Submission
  Questions & Answers
  Guest Blogging
  Photo Sharing
  Customer Review Submission
  Press Release Submission
  Forums Posting
  Google Search Console (Google Webmaster Tool) and Bing Webmaster
  Search Appearance
  Search Traffic
  Google Index
  Crawl Issues and Test
  Disavow File Upload
  Google Analytics
  Importance of Google Analytics
  Fundamentals of Google Analytics
  How to Track Landing Pages
  How to Track Location
  User Tracking
  Tracking Conversions
  Monitoring Website Performance
  Monitoring Visitors Behaviour
  Setting up Goals and Funnels

  SEO Based Content
  Digital/UX Content
  Subject Oriented Content
  Social Media Content
  Advertising Content
  Articles - Company News, Product Announcements
  Blog Posts
  Case Studies
  E-Books
  E-Courses
  Email Marketing
  Infographics

  Prerequisite: Students should be good at "Written English"

  Introduction to HTML
  Creating an HTML Document
  Paragraph Formatting with HTML
  Character Formatting with HTML
  Comparing Procedural and Descriptive Formatting
  Adding Local and Remote Links
  Adding Internal Links with the Named Anchor Tag
  Linking and Embedding Graphics
  Creating Lists and Nested Lists
  Creating and Modifying Tables
  Creating Advanced Table Elements
  Setting Background and Text Colors
  Web Page Design Guidelines
  Links to Non-Web Internet Services
  Doctype
  Charset
  New structures / tags
  Inline Elements
  Support for dynamic pages
  Form types
  Deprecated code

  Anatomy of a CSS ruleset
  Selecting multiple elements
  Different types of a selector
  Fonts and text
  Boxes, boxes, it’s all about boxes
  Changing the page color
  Sorting the body out
  Positioning and styling our main page title
  Centering the image
  Backgrounds and Borders
  Image values and replaced Content
  Text Effects
  2D/3D Transformations
  Animations
  Multiple Column Layout
  User Interface

  Overview
  Grid System
  Typography
  Code
  Tables
  Forms
  Buttons
  Images
  Helper classes

  Installation
  Embedding PHP Codes
  Exploring Datatypes
  User defined Functions
  Control structures: loops & Logical Expression
  PHP Forms
  File Handling
  PHP CMS
  Files Building Webpages with PHP